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Sports broadcasting represents a multi-billion dollar industry driven by advertising revenue, subscription fees, and licensing agreements. Television networks invest enormous sums to secure exclusive broadcasting rights for popular sports leagues, with some agreements spanning multiple years and reaching hundreds of millions of dollars. These investments are justified by the massive audiences that live sports attract, making sporting events among the most valuable programming for advertisers seeking to reach specific demographics. Streaming services have disrupted traditional broadcasting models by offering direct-to-consumer options that bypass cable television systems. Regional sports networks focus on local teams and markets, creating dedicated fan bases willing to pay premium subscription prices. International broadcasting rights have become increasingly valuable as global sports popularity grows, with leagues like the NBA and Premier League earning substantial revenue from overseas markets. Advertising rates during major sporting events command premium prices, with Super Bowl commercials representing the pinnacle of television advertising costs. The rise of cord-cutting has forced broadcasters to adapt their strategies, leading to more flexible viewing options and hybrid streaming-traditional television approaches. Revenue sharing agreements between leagues, teams, and broadcasters have become increasingly complex as multiple parties compete for sports content profits.